Service Description Most businesses keep spending on the same marketing channels out of habit, not evidence. This audit takes an independent look at your current marketing activity and spend — campaigns, channels, agencies, content — and gives you a clear read on what's actually driving results versus what's quietly burning budget. Unlike an agency reviewing its own performance, this is an independent assessment with no stake in defending past decisions.
Why Work With Me
20+ years of business and marketing leadership experience, including direct responsibility for marketing and business development functions
CMC-certified — a structured audit methodology, not a sales pitch for new services
No stake in your current agency or channel mix — the audit isn't designed to protect any vendor relationship, including my own
Focused on reallocation and ROI, not just reporting metrics back to you
What I Assess
Channel Performance: which channels are actually contributing to leads or sales, and which aren't
Spend Efficiency: cost per result across campaigns and channels
Content & Messaging Fit: whether current content matches your audience and positioning
Vendor & Agency Performance: whether current external partners are delivering value for cost
What You Gain
A clear, independent read on which channels and spend are actually working
Specific reallocation recommendations to reduce waste
Leverage in conversations with your current agency or vendors, grounded in evidence
A basis for deciding whether to continue, renegotiate, or replace current marketing arrangements
Who This Service Is For
SME owners spending on marketing without clear visibility into what's working
Businesses questioning whether their current agency or marketing spend is delivering value
Owners who inherited marketing arrangements set up by someone else
Businesses planning a budget review or renewal decision with an existing vendor
My Process
Initial Consultation: understanding your current marketing setup, spend, and concerns
Data & Access Review: reviewing available performance data, reports, and campaign history
Channel & Spend Analysis: assessing performance and efficiency across channels
Findings & Recommendations: a prioritized report on what to keep, cut, or reallocate
Discussion: walking through the findings and how to act on them
Client Feedback My advisory work is trusted by SME owners and executives across Qatar. See broader client experience on the Clients Reviews page.
Frequently Asked Questions
Will you take over managing my marketing after the audit? This service is diagnostic. Ongoing management or execution is a separate, scoped engagement if you choose to proceed.
Do you need access to my ad accounts and analytics? Yes — a meaningful audit requires access to actual performance data, agreed and scoped upfront.
What if the audit shows my current agency is doing a good job? That's a valid and useful outcome — it confirms your spend is justified rather than leaving you guessing.
How is this different from Marketing Strategy? This audits what you're already doing. Marketing Strategy builds a plan going forward — often the audit comes first if you have existing activity to evaluate.
How long does this take? Depends on how much historical data is available and the number of channels involved — confirmed after an initial scoping call.
Get Started Start with a Marketing Audit Consultation — let's find out what your current marketing spend is actually buying you.
Note This audit assesses marketing performance based on the data and access available during the engagement — it does not guarantee future results and does not constitute a formal financial or legal review of vendor contracts.
Khaled Abouelmagd Executive Business Consultant | SME Growth & Turnaround Partner
